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Discover the newest Friesland Campina Kievit clean label concepts


Friesland Campina Kievit has unveiled two savoury, clean label concepts after carrying out a study which highlighted the increased consumer demand for clean label products, with respect to soups, sauces and ready-to-eat-meal kits. Consumers look for two important things: a clear, clean and comprehensible label, and indulgent experiences.

Friesland Campina Kievit has updated its portfolio of fat powders to adapt to these changing consumer habits:

  • Vana® crema 50D is a palm and dairy-free solution that offers an adjustable sensory profile of whiteness, creaminess and perfectly neutral taste, and its high-oleic sunflower oil base allows for an understandable label, while delivering an indulgent, creamy flavour.
  • Vana® lata CB 72B is a cream-based fat powder that delivers high levels of creaminess, and permits cream claims on product labels, depending on local regulations. Additionally, the powder’s nine month shelf life opens up new markets for brands that are looking beyond borders.

Concepts were developed for a spicy carrot souppaccino, a seasoning mix for ready-to-eat soup kits, and creamy chicken, shitake and a Thai Tom Yam soup. These clean label recipes, using our innovative ingredients, satisfy the needs of consumers looking for taste experiences and adventures in texture, without compromising on product transparency.

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